L'Oréal Professional Série Expert Blondifier Cool Shampoo 300ml - new packaging

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L'Oréal Professionnel Série Expert Blondifier Cool Shampoo 300ml (new packaging) formulated for blonde hair is enriched in Polyphenol present in the açai berry extract, to provide much needed nourishment and helps to smooth damaged hair. The shampoo gently cleanses the hair and neutralises brassiness. 

Key benefits:

- For highlighted, lightened and coloured blonde hair.
- Enriched with violet brightening pigments to neutralise yellow undertones.
- Infused with Açai Berry Polyphenol to prevent oxidation, repair the hair and add shine.
- Creates a cool blonde effect.

This professional haircare range by L'Oreal Serie has been reenginnered and reprofiled to bring you the best of the salon quality hair care in a smaller and more discreet rane. The improved packaging is more eco friendly and utlises up to 100% of recycled plastic. It is also made using an industrial water recycling loop.

How to use

Apply to wet hair, leave for up to 2 minutes and rinse thoroughly 


Aqua / Water, Sodium Laureth Sulfate, Coco-betaine, Sodium Chloride,? Laureth-5 Carboxylic Acid, Cocamide Mipa, Amodimethicone, Sodium Benzoate, Sodium, Hydroxide, Citric Acid, Hexylene Glycol, Polyquaternium-7, Peg-55 Propylene, Glycol Oleate, Propylene Glycol, Peg-60 Hydrogenated Castor Oil, Salicylic, Acid, Tocopheryl Acetate, Panthenol, Ethylhexyl Methoxycinnamate,, Linalool, 2-oleamido-1,3-octadecanediol, Magnesium Sulfate, Benzyl Alcohol,? Euterpe Oleracea Fruit Extract, Maltodextrin, Bht, Ci 19140 / Yellow 5,, Ci 14700 / Red 4, Parfum / Fragrance. C220736/1.

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