Pureology Purify Shampoo 1L advanced haircare technology removes buildup without stripping colour with its concentrated ZeroSulfate formulation. Simply apply a small amount to wet hair, lather and rinse. Enjoy 100% Vegan Ingredients.
Pureology is a leading Professional Color Care Brand in the US offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing. The patented ANTIFADE COMPLEX® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine.