12Reasons Purple Shampoo is your go-to solution for maintaining beautiful, salon-fresh blonde, grey, or highlighted hair. This toning shampoo neutralises unwanted yellow and brassy tones while delivering rich hydration and essential nourishment. Infused with botanical extracts like aloe vera and quinoa seed, it gently cleanses while restoring softness, shine, and manageability.
You'll love the way your colour stays cool and vibrant — without the harsh chemicals. Free from parabens and sulphates, it's designed to care for dry or chemically treated hair without weighing it down.
Online review:
“Great toning shampoo that gets rid of my brassy colour.” – ★★★★★
Size: 400ml
Usage: Apply to wet hair, lather, and leave on for 2–5 minutes depending on desired tone. Rinse thoroughly. Use 1–2 times a week or as needed.
Ingredients (400ml 12Reasons Purple Shampoo):
Water, Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Cocamide MEA, Glycerin, Parfum, Propanediol, Phenoxyethanol, PEG-14M, C12-13 Alkyl Lactate, Guar Hydroxypropyltrimonium Chloride, Acrylates Copolymer, DMDM Hydantoin, CI 60730, Disodium EDTA, Chenopodium Quinoa Seed Extract, Adansonia Digitata Seed Extract, Aloe Barbadensis Leaf Extract, Chondrus Crispus (Carrageenan) Extract, Hordeum Vulgare Seed Extract.
Vegan friendly. Not tested on animals. Recyclable packaging.
Designed and formulated in Australia.
Order by 2pm weekdays, and get fast next business day delivery to 180 towns and cities across NZ
Click and Collect Store located at 7 Camp Street, Trentham, Upper Hutt, NZ.
