Beauty of Joseon Glow Deep Serum Rice + Arbutin delivers brightening and hydration care using Rice Bran Water and Alpha Arbutin to support a clearer and more even looking complexion. This lightweight watery serum absorbs quickly into the skin and helps improve dullness, dark spots, and uneven tone while keeping the skin comfortably hydrated. Size 30ml
Rich Rice Bran Water 68 percent
Rice Bran Water is packed with amino acids and minerals that help hydrate and soften the skin while supporting a smoother texture. Traditionally known as Beauty Water in the Joseon Dynasty, it was loved for promoting a fresh, luminous looking complexion.
Alpha Arbutin 2 percent
Alpha Arbutin is a powerful brightening ingredient that helps reduce the appearance of pigmentation and dark spots by targeting melanin production. It is known to be significantly more effective than beta arbutin and works to create a more even and radiant tone.
Lightweight hydration
The serum has a watery texture that sinks in fast without stickiness. Skin feels refreshed and comfortable with a natural glow finish, making it easy to layer with other skincare and makeup in your daily routine.
Skin concerns
Dullness
Dark spots
Uneven tone
Dehydration
Texture
Light, watery serum that absorbs quickly
Very nice
December 30, 2025
A great overall product and does what is promised. My skin had gotten much better.
Gives a real glow
December 28, 2025
I tried Beauty of Joseon sunscreen earlier and was highly impressed, so I ordered this serum to test and I am really happy that I did. It is very light with a smooth finish and absorbs super fast. I wanted glow and yes it definitely gives a smooth glow with all the benefits.
Please note
The manufacturing process has been updated to enhance ingredient stability and skin absorption. The serum may appear less transparent than the previous version, but the formula remains unchanged.
How to use
Apply a proper amount of serum onto the face and gently pat to help absorption.
Ingredients
Oryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Arginine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract
Order by 2pm weekdays, and get fast next business day delivery to 180 towns and cities across NZ
Click and Collect Store located at 7 Camp Street, Trentham, Upper Hutt, NZ.
