Winter 2025 Makeup Trends to Watch (And What to Shop Now)

As the temperatures drop, it’s time to switch up more than just your wardrobe — your makeup bag deserves a cold-weather refresh too. Winter 2025 is all about balancing rich, moody vibes with fresh, radiant skin. Here are the top trends heating up this chilly season — plus a few product picks from Kiss and Makeup to help you get the look.

1. Skin That Glows (Even When It’s Grey Outside)

Matte is out, and moisture is in. Winter 2025 makeup starts with glowing, healthy-looking skin — think hydrated, plump, and lightly dewy. That means prioritising skincare and going for foundation that feels light but still delivers coverage.

Try: A hydrating primer paired with Revlon Colorstay Longwear Foundation for a fresh finish that lasts.

2. Eyes That Sparkle

This winter, shimmer isn't just for summer festivals — it’s found its place on the winter stage, especially with soft metallics and glitter liners. Dusty rose, bronze, and frosted pinks are trending, and a touch of sparkle on the inner corners or across the lid adds drama without the weight.

Try: L’Oreal Glitter Fever Eyeliner in Glitz Pink — blendable, buildable, and party-ready.

3. Blush Draping is Back

Blush isn’t just for the apples of your cheeks anymore. This season, we're seeing blush swept across the temples and up to the brow bone — a modern take on that '80s drape, using soft berries and dusty mauves.

Try: A multi-toned blush palette like LA Girl Pinky to build and sculpt.

4. Statement Lips in Deep, Cold Hues

Say goodbye to summer corals — winter 2025 is all about bold, moody lips. Deep plum, mulberry, and brick-red shades are the shades of the season. Matte or glossy — you choose — but the bolder, the better.

Try: Revlon Super Lustrous Lipsticks in bold or matte.

5. Brows? Brushed Up + Natural

We're loving the “I woke up like this” brow. That means no more super-arched, overly defined shapes — think natural, brushed-up brows that are full and fluffy.

Try: Max Factor's Brow Slanted Pencil 

6. Set It and Forget It

With wind, rain, and indoor heating to contend with, makeup staying power is everything. A lightweight setting spray is your best friend for long-wear glam without the cake.

Try: Technic Setting Spray — affordable, effective, and perfect for combo or oily skin.

Ready to Refresh Your Look?

Whether you’re layering up in knits or bundling under blankets, your makeup can still bring the fire this winter. Check out our full collection of winter-ready makeup online, and don’t forget — we offer fast NZ shipping and plenty of cruelty-free options.

Great makeup shouldn't cost the earth.

Shop our Makeup right here.