12Reasons Purple Shampoo helps maintain bright, salon-fresh blonde, grey, or highlighted hair by neutralising unwanted yellow and brassy tones while deeply hydrating and nourishing dry or colour-treated hair. Enriched with botanical extracts including aloe vera, quinoa seed, baobab seed, and carrageenan, this toning shampoo gently cleanses while helping restore softness, shine, and manageability.
You'll love how it keeps blonde tones looking cool and vibrant without leaving hair feeling stripped or heavy. The sulphate and paraben free formula is ideal for chemically treated hair and regular toning maintenance.
Features:
Online review:
“Great toning shampoo that gets rid of my brassy colour.” – ★★★★★
FAQs
Q: How often should I use 12Reasons Purple Shampoo?
A: Use 1–2 times per week or as needed to maintain cool blonde, grey, or highlighted tones.
Q: Will this dry out my hair?
A: No, the formula is enriched with hydrating and conditioning ingredients designed to help keep hair soft and manageable.
Q: Is this suitable for colour-treated hair?
A: Yes, it is specially formulated for blonde, grey, highlighted, and chemically treated hair.
Size: 1000ml
Usage:
Apply to wet hair, lather, and leave on for 2–5 minutes depending on desired tone. Rinse thoroughly.
Ingredients:
Water, Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Cocamide MEA, Glycerin, Parfum, Propanediol, Phenoxyethanol, PEG-14M, C12-13 Alkyl Lactate, Guar Hydroxypropyltrimonium Chloride, Acrylates Copolymer, DMDM Hydantoin, CI 60730, Disodium EDTA, Chenopodium Quinoa Seed Extract, Adansonia Digitata Seed Extract, Aloe Barbadensis Leaf Extract, Chondrus Crispus (Carrageenan) Extract, Hordeum Vulgare Seed Extract.
Order by 2pm weekdays, and get fast next business day delivery to 180 towns and cities across NZ
Click and Collect Store located at 7 Camp Street, Trentham, Upper Hutt, NZ.
