Revlon: A Legacy of Beauty Innovation and Timeless Elegance

Revlon: A Legacy of Beauty Innovation and Timeless Elegance

Published by Stephen Beath on 29th Jun 2023

As Revlon is such a popular brand at Kiss and Makeup, we thought we'd take you on a deep dive into the history of Revlon, explore its most popular products over the years, and reinforce what makes it so popular and enduring over the years.

Revlon was founded in 1932 during the Great Depression by Charles Revson, Joseph Revson, and Charles Lachman at a time when most businesses were struggling to survive. The three pioneers saw an opportunity to create a new kind of nail polish that was both affordable and high-quality. They started with just one product, a clear nail enamel that was formulated with pigments instead of dyes, which gave it a more vibrant and long-lasting finish.

The success of their first product led the Revson brothers and Lachman to expand their business into other beauty products. In 1940, Revlon launched its first line of lipsticks, which came in a wide range of colors and were formulated with a new kind of wax that made them smoother and longer-lasting. The brand's innovative approach to beauty quickly caught on, and by the 1950s, Revlon was one of the most recognized and respected names in the industry.

Over the years, Revlon has continued to innovate and evolve, always staying ahead of the curve when it comes to beauty trends and technology. In the 1960s, the brand launched its first line of color cosmetics, which included everything from foundation and blush to eyeshadow and mascara.

By the 1970s, Revlon had become a global beauty powerhouse, with operations in over 100 countries. In the 1980s, Revlon introduced one of its most iconic products, the Colorstay line. This revolutionary collection of long-wearing makeup products set a new standard for the industry and has remained a best-seller for over 30 years.

Today, Revlon is still going strong, with a wide range of products that cater to every beauty need. From classic lipsticks and eyeliners to cutting-edge skincare and hair care, Revlon continues to innovate and inspire.

Revlon's Best-Selling Products

Revlon has a long history of creating iconic products that have become staples in every beauty enthusiast's collection. Here are some of the brand's best-selling products over the years:

1.Revlon Super Lustrous Lipstick: This classic lipstick line has been around since 1940 and remains a favorite among beauty lovers today. With its wide range of colors, creamy texture, and long-lasting formula, it's no wonder this lipstick is a best-seller.

2.Revlon Colorstay Foundation: This long-wearing foundation has been a staple in many makeup bags since its launch in the 1980s. With its 24-hour wear time and flawless finish, it's the perfect foundation for anyone who wants to look their best all day long.

3.Revlon Volumizing Mascara: This mascara is designed to give you long, thick lashes without clumping or smudging. Its innovative formula and brush make it easy to apply.

In Summary

Revlon has been a driving force in the beauty industry for nearly a century. Its legacy of innovation and timeless elegance has made it one of the most recognized and respected brands in the world. From its humble beginnings as a nail polish brand to its global presence today, Revlon has always been dedicated to creating high-quality products that make people feel beautiful and confident.

The brand's commitment to innovation and excellence is evident in its best-selling products, which have become staples in many beauty enthusiasts' collections. Whether you're a fan of the classic Super Lustrous Lipstick or the long-wearing Colorstay Foundation, Revlon has something for everyone. But Revlon's impact goes beyond just its products. The brand has always been at the forefront of social change and diversity, from its groundbreaking "American Beauty" campaign in the 1990s to its recent partnership with the Women's March.

As Revlon continues to innovate and evolve, we can only expect more exciting things from this iconic brand. From cutting-edge skincare and hair care to the next generation of Colorstay makeup products, Revlon is sure to remain a leader in the beauty industry for years to come. So the next time you reach for your favorite Revlon product, remember the brand's rich history and legacy of beauty innovation. 

Fancy browsing our Revlon Collection? Check out our Revlon range here.

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